Football and Technology
Football and Technology
Vision, playing style and pioneering use of data analysis in elite football
Robert Moreno
Football
Robert has lived through multiple experiences as a coach that have required him to experiment with different types of football. While his preference is an associative playing style based on short passing, he is capable of getting the best out of different scenarios and conditions.
As a dedicated student of the game, he is always at the forefront of the predominant styles across different leagues, observing the particular characteristics of each type of football. His time in Italian, French and Spanish football — in the latter across virtually every level — gives him a broad and cross-cutting knowledge base.
The player is at the centre of the game, and so is getting results by extracting the maximum performance from the squads he has worked with. He loves working with young players, having been responsible for various youth teams throughout his career.
Robert Moreno
Technology
Robert began his career as a football professional working as a video analyst at FC Barcelona “B”. He is considered one of the pioneers in his country in the use of technology applied to football.
He has collaborated with LaLiga in the development of the MediaCoach analysis programme, serving as one of the external advisors in the validation and evolution of the platform. He is passionate about data and has introduced technology-driven work at most of the clubs where he has served, both as an assistant and as a head coach.
