LaLiga’s tactical ambassador to the world

The collaboration with LaLiga’s international channel represented a unique role for Robert Moreno: being the tactical voice that explained Spanish football to viewers in the United States, the United Kingdom, Asia and the rest of the world. In an environment where competition for global attention is at its peak, LaLiga chose a coach with top-level experience to bring credibility and depth to its broadcasts.

Appearing on programmes in English also demonstrates Moreno’s linguistic and communicative versatility — an international profile that few Spanish coaches can offer. His contributions went beyond pre- and post-match analysis: he contextualised El Clásico derbies, explained the playing philosophy of the teams and dissected the tactical keys that make LaLiga one of the most technically refined leagues in the world.

A complete media profile

This international collaboration adds to his presence in Spanish national media (Onda Cero, RAC1, Diario SPORT) and his work as a commentator at the Qatar 2022 World Cup with Mediapro. Together, they paint the portrait of a professional who is as comfortable in front of a camera as he is on the touchline — and who masters communication across multiple languages and formats.