{"id":10264,"date":"2021-02-26T20:59:00","date_gmt":"2021-02-26T19:59:00","guid":{"rendered":"https:\/\/robert-moreno.es\/football-and-technology\/"},"modified":"2026-09-04T20:56:52","modified_gmt":"2026-09-04T18:56:52","slug":"football-and-technology","status":"publish","type":"post","link":"https:\/\/robert-moreno.es\/en\/football-and-technology\/","title":{"rendered":"Football and Technology"},"content":{"rendered":"\n<style>\n    .rm-profile-page {\n        max-width: 860px;\n        margin: 0 auto;\n        padding: 60px 24px 80px;\n        font-family: 'Montserrat', sans-serif;\n        color: #e0e0e0;\n        line-height: 1.85;\n        font-size: 17px\n    }\n    .rm-profile-page__header {\n        text-align: center;\n        margin-bottom: 48px\n    }\n    .rm-profile-page__badge {\n        display: inline-flex;\n        align-items: center;\n        gap: 8px;\n        font-size: 11px;\n        font-weight: 700;\n        letter-spacing: 3px;\n        text-transform: uppercase;\n        color: #D4AF37;\n        margin-bottom: 20px;\n        padding: 6px 16px;\n        background: rgba(212,175,55, 0.08);\n        border-radius: 20px;\n        border: 1px solid rgba(212,175,55, 0.2)\n    }\n    .rm-profile-page__title {\n        font-size: clamp(26px, 5vw, 38px);\n        font-weight: 800;\n        color: #fff;\n        line-height: 1.2;\n        margin: 0 0 16px;\n        letter-spacing: -0.5px\n    }\n    .rm-profile-page__subtitle {\n        font-size: 18px;\n        color: #999;\n        margin: 0 0 24px;\n        font-weight: 400\n    }\n    .rm-profile-section {\n        margin-bottom: 56px\n    }\n    .rm-profile-section__label {\n        font-size: 13px;\n        font-weight: 700;\n        letter-spacing: 3px;\n        text-transform: uppercase;\n        color: #D4AF37;\n        margin-bottom: 8px\n    }\n    .rm-profile-section__heading {\n        font-size: 32px;\n        font-weight: 800;\n        color: #fff;\n        margin: 0 0 24px;\n        line-height: 1.2\n    }\n    .rm-profile-section__text {\n        color: rgba(255, 255, 255, 0.6);\n        line-height: 1.85;\n        font-size: 17px;\n        margin-bottom: 20px\n    }\n    .rm-profile-quote {\n        margin: 32px 0;\n        padding: 28px 32px;\n        background: linear-gradient(135deg, rgba(212,175,55, 0.06) 0%, rgba(212,175,55, 0.02) 100%);\n        border-left: 4px solid #D4AF37;\n        border-radius: 0 12px 12px 0;\n        font-size: 17px;\n        font-style: italic;\n        color: #fff;\n        line-height: 1.7\n    }\n    .rm-profile-quote__attr {\n        display: block;\n        margin-top: 12px;\n        font-size: 13px;\n        font-style: normal;\n        font-weight: 600;\n        color: #D4AF37;\n        letter-spacing: 1px;\n        text-transform: uppercase\n    }\n    .rm-profile-page hr {\n        border: none;\n        height: 1px;\n        background: linear-gradient(to right, transparent, rgba(212,175,55, 0.3), transparent);\n        margin: 48px 0\n    }\n    .rm-profile-links {\n        margin-top: 40px\n    }\n    .rm-profile-links h3 {\n        font-size: 20px;\n        font-weight: 700;\n        color: #fff;\n        margin: 0 0 16px;\n        padding-left: 16px;\n        border-left: 3px solid #D4AF37\n    }\n    .rm-profile-links ul {\n        list-style: none;\n        padding: 0;\n        margin: 0\n    }\n    .rm-profile-links li {\n        margin-bottom: 12px\n    }\n    .rm-profile-links a {\n        color: #D4AF37;\n        text-decoration: none;\n        font-size: 16px;\n        transition: color 0.3s\n    }\n    .rm-profile-links a:hover {\n        color: #fff\n    }\n    .rm-profile-page .rm-fade {\n        opacity: 0;\n        transform: translateY(24px);\n        animation: rmProfileFadeIn 0.6s ease forwards\n    }\n    .rm-profile-page .rm-fade:nth-child(2) {\n        animation-delay: 0.1s\n    }\n    .rm-profile-page .rm-fade:nth-child(3) {\n        animation-delay: 0.15s\n    }\n    @keyframes rmProfileFadeIn {\n        to {\n            opacity: 1;\n            transform: translateY(0)\n        }\n    }\n    @media(max-width:600px) {\n        .rm-profile-page {\n            padding: 40px 16px 60px;\n            font-size: 16px\n        }\n        .rm-profile-section__heading {\n            font-size: 26px\n        }\n        .rm-profile-quote {\n            padding: 20px 20px;\n            font-size: 16px\n        }\n    }\n<\/style>\n<div class=\"rm-profile-page\">\n    <header class=\"rm-profile-page__header rm-fade\">\n        <span class=\"rm-profile-page__badge\">Profile &middot; Methodology<\/span>\n        <h1 class=\"rm-profile-page__title\">Football and Technology<\/h1>\n        <p class=\"rm-profile-page__subtitle\">Vision, playing style and pioneering use of data analysis in elite football\n        <\/p>\n    <\/header>\n    <!-- \u2550\u2550\u2550 SECTION 1: FOOTBALL \u2550\u2550\u2550 -->\n    <div class=\"rm-profile-section rm-fade\">\n        <p class=\"rm-profile-section__label\">Robert Moreno<\/p>\n        <h2 class=\"rm-profile-section__heading\">Football<\/h2>\n        <p class=\"rm-profile-section__text\">Robert has lived through multiple experiences as a coach that have required\n            him to experiment with different types of football. While his preference is an associative playing style\n            based on short passing, he is capable of getting the best out of different scenarios and conditions.<\/p>\n        <p class=\"rm-profile-section__text\">As a dedicated student of the game, he is always at the forefront of the\n            predominant styles across different leagues, observing the particular characteristics of each type of\n            football. His time in Italian, French and Spanish football &mdash; in the latter across virtually every\n            level &mdash; gives him a broad and cross-cutting knowledge base.<\/p>\n        <p class=\"rm-profile-section__text\">The player is at the centre of the game, and so is getting results by\n            extracting the maximum performance from the squads he has worked with. He loves working with young players,\n            having been responsible for various youth teams throughout his career.<\/p>\n        <div class=\"rm-profile-quote\">\n            &laquo;I believe a coach must get the best out of every specific situation. You can&#8217;t always choose the\n            players you have, but you can choose the way you make them play. The player and the team come above\n            everything. I&#8217;m not in football to win medals for defending a particular style at all costs. That said, if\n            you give me the choice, I want to be protagonists, to dominate the ball, to dominate the game. I want to\n            overwhelm the opposition both offensively and defensively. To create more chances than my opponent and to\n            keep danger away. Knowing that this is the ideal we pursue and that it is not easy.&raquo;\n            <span class=\"rm-profile-quote__attr\">&mdash; Robert Moreno<\/span>\n        <\/div>\n    <\/div>\n    <hr>\n    <!-- \u2550\u2550\u2550 SECTION 2: TECHNOLOGY \u2550\u2550\u2550 -->\n    <div class=\"rm-profile-section rm-fade\">\n        <p class=\"rm-profile-section__label\">Robert Moreno<\/p>\n        <h2 class=\"rm-profile-section__heading\">Technology<\/h2>\n        <p class=\"rm-profile-section__text\">Robert began his career as a football professional working as a video\n            analyst at FC Barcelona &#8220;B&#8221;. He is considered one of the pioneers in his country in the use of technology\n            applied to football.<\/p>\n        <p class=\"rm-profile-section__text\">He has collaborated with LaLiga in the development of the MediaCoach\n            analysis programme, serving as one of the external advisors in the validation and evolution of the platform.\n            He is passionate about data and has introduced technology-driven work at most of the clubs where he has\n            served, both as an assistant and as a head coach.<\/p>\n        <div class=\"rm-profile-quote\">\n            &laquo;The coaching profession requires the application of technology in order to get the most out of\n            everyone. The data now obtained through imagery, Big Data, GPS and other tools is impossible for coaching\n            staffs to absorb on their own&hellip; that is why I firmly believe in using these advances&hellip; Players\n            need &mdash; and increasingly demand &mdash; more information. Each of them has individual characteristics\n            that make them unique within the group, and they therefore require individualised treatment in order to\n            reach their peak performance.&raquo;\n            <span class=\"rm-profile-quote__attr\">&mdash; Robert Moreno<\/span>\n        <\/div>\n    <\/div>\n    <hr>\n    <!-- \u2550\u2550\u2550 RESOURCES \u2550\u2550\u2550 -->\n    <div class=\"rm-profile-links rm-fade\">\n        <h3>Related resources<\/h3>\n        <ul>\n            <li><a href=\"https:\/\/totalfootballanalysis.com\/coaches\/robert-moreno\" target=\"_blank\" rel=\"noopener\">Total\n                    Football Analysis &mdash; Robert Moreno tactical profile &rarr;<\/a><\/li>\n            <li><a href=\"https:\/\/www.frontiersin.org\/journals\/sports-and-active-living\/articles\/10.3389\/fspor.2024.1473311\/full\"\n                    target=\"_blank\" rel=\"noopener\">Frontiers in Sports &mdash; Tactical evolution in LaLiga\n                    &rarr;<\/a><\/li>\n        <\/ul>\n    <\/div>\n    <p style=\"margin-top:40px;\"><a href=\"https:\/\/robert-moreno.es\/prensa-3\/\"\n            style=\"color:#D4AF37;text-decoration:none;\">&larr; Back to Press Room<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Profile &middot; Methodology Football and Technology Vision, playing style and pioneering use of data analysis in elite football Robert Moreno Football Robert has lived through multiple experiences as a coach that have required him to experiment with different types of football. While his preference is an associative playing style based on short passing, he is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[54,66],"tags":[],"class_list":["post-10264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-cat","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Football and Technology: Big Data and Video Analysis - Robert Moreno<\/title>\n<meta name=\"description\" content=\"Robert Moreno, pioneer in technology applied to football. 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Ex Seleccionador Nacional de Espa\u00f1a (2019, clasificaci\u00f3n invicta a la Eurocopa 2020) y miembro del cuerpo t\u00e9cnico del FC Barcelona con Luis Enrique (2014-2017): Triplete 2014-15 (Champions League, LaLiga, Copa del Rey) y 9 t\u00edtulos en tres temporadas. T\u00e9cnico principal en AS M\u00f3naco, Granada CF y PFC Sochi (ascenso a la Premier League rusa, 2025). Habla cinco idiomas y ha entrenado en cinco pa\u00edses. Pionero del an\u00e1lisis de v\u00eddeo y scouting digital en Espa\u00f1a. Autor de \u00abMi receta del 4-4-2\u00bb.","sameAs":["https:\/\/robert-moreno.com","https:\/\/www.instagram.com\/robertmoreno\/","https:\/\/www.linkedin.com\/in\/robertmorenocoach\/"],"url":"https:\/\/robert-moreno.es\/en\/author\/robert-moreno\/"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/robert-moreno.es\/en\/football-and-technology\/#local-main-organization-logo","url":"https:\/\/robert-moreno.es\/wp-content\/uploads\/2026\/02\/LogoRobertMoreno-e1772804580395.jpg","contentUrl":"https:\/\/robert-moreno.es\/wp-content\/uploads\/2026\/02\/LogoRobertMoreno-e1772804580395.jpg","width":800,"height":313,"caption":"Robert Moreno - Entrenador de f\u00fatbol"}]}},"_links":{"self":[{"href":"https:\/\/robert-moreno.es\/en\/wp-json\/wp\/v2\/posts\/10264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/robert-moreno.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robert-moreno.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robert-moreno.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/robert-moreno.es\/en\/wp-json\/wp\/v2\/comments?post=10264"}],"version-history":[{"count":4,"href":"https:\/\/robert-moreno.es\/en\/wp-json\/wp\/v2\/posts\/10264\/revisions"}],"predecessor-version":[{"id":11697,"href":"https:\/\/robert-moreno.es\/en\/wp-json\/wp\/v2\/posts\/10264\/revisions\/11697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/robert-moreno.es\/en\/wp-json\/wp\/v2\/media\/10265"}],"wp:attachment":[{"href":"https:\/\/robert-moreno.es\/en\/wp-json\/wp\/v2\/media?parent=10264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robert-moreno.es\/en\/wp-json\/wp\/v2\/categories?post=10264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robert-moreno.es\/en\/wp-json\/wp\/v2\/tags?post=10264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}