{"id":11073,"date":"2026-03-15T20:43:05","date_gmt":"2026-03-15T19:43:05","guid":{"rendered":"https:\/\/robert-moreno.es\/?p=11073"},"modified":"2026-03-15T20:08:30","modified_gmt":"2026-03-15T19:08:30","slug":"robert-moreno-a-el-camino-de-mario-el-relat-es-mes-fort-que-la-veritat","status":"publish","type":"post","link":"https:\/\/robert-moreno.es\/ca\/robert-moreno-a-el-camino-de-mario-el-relat-es-mes-fort-que-la-veritat\/","title":{"rendered":"Robert Moreno a El Camino de Mario: \u00abEl relat \u00e9s m\u00e9s fort que la veritat\u00bb"},"content":{"rendered":"<p><!-- Schema.org Article (JSON-LD) --><br \/>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"headline\": \"Robert Moreno a El Camino de Mario: \u00abEl relat \u00e9s molt m\u00e9s fort que la veritat\u00bb\",\n  \"description\": \"Robert Moreno seu amb Mario Su\u00e1rez al seu podcast El Camino de Mario per a l'entrevista m\u00e9s personal de la seva 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section:nth-child(6) {\n        animation-delay: 0.5s\n    }<\/p>\n<p>    @keyframes rmFadeInUp {\n        to {\n            opacity: 1;\n            transform: translateY(0)\n        }\n    }<\/p>\n<p>    @media(max-width:600px) {\n        .rm-article {\n            padding: 40px 16px 60px;\n            font-size: 16px\n        }<\/p>\n<p>        .rm-article__title {\n            font-size: 24px\n        }<\/p>\n<p>        .rm-article__quote {\n            padding: 20px;\n            font-size: 17px\n        }<\/p>\n<p>        .rm-article__highlights {\n            grid-template-columns: repeat(2, 1fr)\n        }\n    }\n<\/style>\n<article class=\"rm-article\">\n<p>    <!-- \u2550\u2550\u2550 CAP\u00c7ALERA \u2550\u2550\u2550 --><\/p>\n<header class=\"rm-article__header\">\n        <span class=\"rm-article__badge\">&#127908; Podcast &middot; Entrevista<\/span><\/p>\n<h1 class=\"rm-article__title\">Robert Moreno a El Camino de Mario: &laquo;El relat &eacute;s molt m&eacute;s fort<br \/>\n            que la veritat&raquo;<\/h1>\n<p class=\"rm-article__subtitle\">L&rsquo;entrevista m&eacute;s personal de Robert Moreno: or&iacute;gens,<br \/>\n            gesti&oacute; de vestidors d&rsquo;&egrave;lit, el tsunami medi&agrave;tic i la passi&oacute; innegociable<br \/>\n            per entrenar<\/p>\n<div class=\"rm-article__meta\">\n            <span>&#127897; <strong>El Camino de Mario<\/strong><\/span><br \/>\n            <span class=\"rm-dot\"><\/span><br \/>\n            <span>Mario Su&aacute;rez<\/span><br \/>\n            <span class=\"rm-dot\"><\/span><br \/>\n            <span>Mar&ccedil; de 2026<\/span><br \/>\n            <span class=\"rm-dot\"><\/span><br \/>\n            <span>6 min de lectura<\/span>\n        <\/div>\n<\/header>\n<p>    <!-- \u2550\u2550\u2550 INTRO \u2550\u2550\u2550 --><\/p>\n<div class=\"rm-article__intro\">\n        <strong>Robert Moreno<\/strong> ha estat amb <strong>Mario Su&aacute;rez<\/strong> al seu podcast<br \/>\n        <strong>&laquo;El Camino de Mario&raquo;<\/strong> per a una conversa extensa i sense filtres. &Eacute;s la<br \/>\n        primera vegada que l&rsquo;entrenador espanyol parla obertament sobre els moments m&eacute;s complexos de la<br \/>\n        seva carrera: des dels seus inicis com a analista amateur fins a dirigir la <strong>Selecci&oacute;<br \/>\n            Espanyola<\/strong>, passant per la gesti&oacute; de vestidors amb <strong>Messi<\/strong>,<br \/>\n        <strong>Totti<\/strong> o <strong>Cesc F&agrave;bregas<\/strong>, i el preu personal i familiar de<br \/>\n        l&rsquo;exposici&oacute; medi&agrave;tica.\n    <\/div>\n<p>    <!-- \u2550\u2550\u2550 DADES CLAU \u2550\u2550\u2550 --><\/p>\n<div class=\"rm-article__highlights\">\n<div class=\"rm-article__highlight-card\">\n            <span class=\"number\">&#127897;<\/span><br \/>\n            <span class=\"label\">El Camino de Mario<\/span>\n        <\/div>\n<div class=\"rm-article__highlight-card\">\n            <span class=\"number\">150+<\/span><br \/>\n            <span class=\"label\">llibres de futbol llegits<\/span>\n        <\/div>\n<div class=\"rm-article__highlight-card\">\n            <span class=\"number\">14<\/span><br \/>\n            <span class=\"label\">anys quan va comen&ccedil;ar<\/span>\n        <\/div>\n<div class=\"rm-article__highlight-card\">\n            <span class=\"number\">&#127466;&#127480;<\/span><br \/>\n            <span class=\"label\">Exseleccionador d&rsquo;Espanya<\/span>\n        <\/div>\n<\/p><\/div>\n<p>    <!-- \u2550\u2550\u2550 SECCI\u00d3 1: DE L'AN\u00c0LISI A L'\u00c8LIT \u2550\u2550\u2550 --><\/p>\n<section>\n<h2>De l&rsquo;an&agrave;lisi amateur als vestidors d&rsquo;&egrave;lit<\/h2>\n<p>Robert Moreno no va arribar al futbol professional pel cam&iacute; habitual. Amb tan sols <strong>14<br \/>\n                anys<\/strong> sabia que no tenia el talent futbol&iacute;stic suficient, per&ograve; una obsessi&oacute;<br \/>\n            per entendre el joc el portava a gravar partits amb una c&agrave;mera dom&egrave;stica, instal&middot;lar<br \/>\n            equips de v&iacute;deo a dalt dels focus i dedicar <strong>vuit hores<\/strong> a analitzar un sol partit de<br \/>\n            les categories inferiors.<\/p>\n<div class=\"rm-article__quote\">\n            &laquo;El meu primer sou de la Caixa me&rsquo;l vaig gastar en un projector per poder portar els<br \/>\n            v&iacute;deos als estadis. La gent reia. Gravar partits&hellip; no era una cosa normal en aquell<br \/>\n            moment.&raquo;<br \/>\n            <span>&mdash; Robert Moreno<\/span>\n        <\/div>\n<p>Despr&eacute;s de llegir m&eacute;s de <strong>150 llibres de futbol<\/strong> i formar-se en<br \/>\n            paral&middot;lel, Moreno va construir un avantatge competitiu diferent: el coneixement. Una trucada de Joan<br \/>\n            Barbar&aacute; la tarda de la final del Mundial 2010 li va obrir les portes del <strong>FC<br \/>\n                Barcelona<\/strong>, primer com a analista del filial i despr&eacute;s com a segon entrenador al costat<br \/>\n            de Luis Enrique &mdash; al Bar&ccedil;a B, l&rsquo;AS Roma, el Celta de Vigo i el primer equip, on van viure<br \/>\n            l&rsquo;hist&ograve;ric triplet de 2015.<\/p>\n<\/section>\n<p>    <!-- \u2550\u2550\u2550 SECCI\u00d3 2: FACTOR HUM\u00c0 \u2550\u2550\u2550 --><\/p>\n<section>\n<h2>La t&agrave;ctica importa, per&ograve; el factor hum&agrave; ho &eacute;s tot<\/h2>\n<p>Una de les grans reflexions que Moreno comparteix a l&rsquo;entrevista &eacute;s com ha evolucionat la seva<br \/>\n            visi&oacute; del lideratge. Reconeix obertament que durant anys va dedicar el <strong>80% del seu<br \/>\n                temps<\/strong> al coneixement t&agrave;ctic i nom&eacute;s un 20% a la gesti&oacute; de persones &mdash;<br \/>\n            una proporci&oacute; que avui ha invertit:<\/p>\n<div class=\"rm-article__quote\">\n            &laquo;Tu veus el futbolista i la majoria de la gent hi veu &iacute;dols, gent privilegiada. Per&ograve;<br \/>\n            darrere d&rsquo;aix&ograve; hi ha una persona que pateix, que t&eacute; pors, objectius, fam&iacute;lia. El<br \/>\n            80-90% del temps ha de ser tractar aquestes persones.&raquo;<br \/>\n            <span>&mdash; Robert Moreno<\/span>\n        <\/div>\n<p>Moreno il&middot;lustra aquesta evoluci&oacute; amb an&egrave;cdotes concretes: des de la conversa amb<br \/>\n            <strong>Andr&eacute;s Iniesta<\/strong> on li va demanar com els podia ajudar millor (&laquo;Robert,<br \/>\n            digueu-nos on s&oacute;n els espais&raquo;), fins a com van estudiar els <strong>patrons de moviment de<br \/>\n                Messi<\/strong> perqu&egrave; la resta de l&rsquo;equip compens&eacute;s els seus despla\u00e7aments al<br \/>\n            terreny de joc.<\/p>\n<div class=\"rm-article__quote\">\n            &laquo;Potser guanyar &eacute;s encara m&eacute;s perill\u00f3s que perdre. La vict&ograve;ria et debilita<br \/>\n            perqu&egrave; genera autocompla&euml;ncia. I la principal difer&egrave;ncia amb els millors jugadors del<br \/>\n            m&oacute;n &eacute;s que ells no es cansen mai de guanyar.&raquo;<br \/>\n            <span>&mdash; Robert Moreno<\/span>\n        <\/div>\n<\/section>\n<p>    <!-- \u2550\u2550\u2550 SECCI\u00d3 3: TSUNAMI MEDI\u00c0TIC \u2550\u2550\u2550 --><\/p>\n<section>\n<h2>Gesti&oacute; medi&agrave;tica i el tsunami de la Selecci&oacute;<\/h2>\n<p>L&rsquo;episodi m&eacute;s personal de l&rsquo;entrevista &eacute;s el relat del que va passar durant la seva<br \/>\n            etapa com a <strong>Seleccionador d&rsquo;Espanya<\/strong>. Moreno explica com va acceptar el c&agrave;rrec<br \/>\n            per recomanaci&oacute; de Rubiales i amb el vistiplau indirecte de Luis Enrique, com no va perdre cap partit<br \/>\n            i com, malgrat tot, un &laquo;tsunami&raquo; medi&agrave;tic el va colpejar personal i familiarment quan la<br \/>\n            situaci&oacute; va canviar:<\/p>\n<div class=\"rm-article__quote\">\n            &laquo;M&rsquo;he adonat que el relat &eacute;s molt m&eacute;s fort que la veritat moltes vegades.<br \/>\n            Alg&uacute; com jo no tenia ni la for&ccedil;a ni el suport de ning&uacute; per girar el relat. Va ser un<br \/>\n            aprenentatge brutal.&raquo;<br \/>\n            <span>&mdash; Robert Moreno<\/span>\n        <\/div>\n<p>Moreno reconeix tamb&eacute; errors propis: explica que a <strong>Granada<\/strong> li va faltar empatia en<br \/>\n            certs moments, que la seva cuirassa defensiva li va jugar males passades a les rodes de premsa i que va<br \/>\n            necessitar temps per entendre que al futbol professional <strong>es juguen dos partits<\/strong>: el de la<br \/>\n            gespa i el de fora de la gespa.<\/p>\n<div class=\"rm-article__quote\">\n            &laquo;Abans nom&eacute;s jugava un partit, el que passava a la gespa. Ara s&eacute; que n&rsquo;he de jugar<br \/>\n            dos, el de la gespa i el que passa fora.&raquo;<br \/>\n            <span>&mdash; Robert Moreno<\/span>\n        <\/div>\n<\/section>\n<p>    <!-- \u2550\u2550\u2550 SECCI\u00d3 4: RESILI\u00c8NCIA \u2550\u2550\u2550 --><\/p>\n<section>\n<h2>La propera banqueta: preparat per al que vingui<\/h2>\n<p>Moreno tamb&eacute; aborda amb sinceritat els moments en qu&egrave; va estar a punt de deixar la<br \/>\n            professi&oacute;. Despr&eacute;s de Granada, despr&eacute;s de la sortida de R&uacute;ssia &mdash; on va<br \/>\n            aconseguir l&rsquo;<strong>ascens a la Premier League russa<\/strong> amb el PFC Sochi i la seva<br \/>\n            fam&iacute;lia va viure l&rsquo;impacte d&rsquo;un atac amb drons a la ciutat &mdash; l&rsquo;entrenador es<br \/>\n            va preguntar si valia la pena:<\/p>\n<div class=\"rm-article__quote\">\n            &laquo;Per a mi no &eacute;s un frac&agrave;s anar a R&uacute;ssia, per a mi el frac&agrave;s &eacute;s no<br \/>\n            entrenar, no poder desenvolupar la professi&oacute; que m&rsquo;agrada.&raquo;<br \/>\n            <span>&mdash; Robert Moreno<\/span>\n        <\/div>\n<p>Per&ograve; la passi&oacute; per entrenar, la que va n&eacute;ixer als 14 anys gravant partits amb una<br \/>\n            c&agrave;mera dom&egrave;stica, segueix intacta. Al final de la conversa, Moreno deixa clar el seu missatge:<br \/>\n            est&agrave; preparat, amb m&eacute;s experi&egrave;ncia, m&eacute;s eines de gesti&oacute; humana i<br \/>\n            m&eacute;s gana que mai.<\/p>\n<div class=\"rm-article__quote\">\n            &laquo;Jo s&oacute;c un c&uacute;mul d&rsquo;errors que han acabat convertint-se en alguns encerts. El meu<br \/>\n            proper repte &eacute;s ser feli&ccedil; entrenant i que la gent em conegui de veritat.&raquo;<br \/>\n            <span>&mdash; Robert Moreno<\/span>\n        <\/div>\n<\/section>\n<hr>\n<p>    <!-- \u2550\u2550\u2550 V\u00cdDEO INCRUSTAT \u2550\u2550\u2550 --><\/p>\n<section>\n<h2>Mira l&rsquo;entrevista completa<\/h2>\n<div style=\"position:relative;padding-bottom:56.25%;height:0;overflow:hidden;border-radius:12px;margin-bottom:24px;\">\n            <iframe\n                style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:none;\"\n                src=\"https:\/\/www.youtube.com\/embed\/ljs-wlUmdTc\"\n                title=\"Robert Moreno a El Camino de Mario\"\n                allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\n                allowfullscreen><br \/>\n            <\/iframe>\n        <\/div>\n<p>        <a href=\"https:\/\/www.youtube.com\/watch?v=ljs-wlUmdTc\" target=\"_blank\" rel=\"noopener\" class=\"rm-article__source\"><br \/>\n            <span class=\"rm-article__source-icon\">&#127897;<\/span><br \/>\n            <span class=\"rm-article__source-text\"><br \/>\n                <span class=\"rm-article__source-title\">El Camino de Mario &mdash; Entrevista completa<\/span><br \/>\n                <span class=\"rm-article__source-sub\">&laquo;Robert Moreno: la veritat darrere el relat&raquo; &middot;<br \/>\n                    Mario Su&aacute;rez<\/span><br \/>\n            <\/span><br \/>\n            <span class=\"rm-arrow\">&rarr;<\/span><br \/>\n        <\/a><br \/>\n    <\/section>\n<p style=\"margin-top:48px;\"><a href=\"https:\/\/robert-moreno.es\/ca\/sala-de-premsa\/\"\n            style=\"color:#c9a962;text-decoration:none;\">&larr; Tornar a la Sala de Premsa<\/a><\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>&#127908; Podcast &middot; Entrevista Robert Moreno a El Camino de Mario: &laquo;El relat &eacute;s molt m&eacute;s fort que la veritat&raquo; L&rsquo;entrevista m&eacute;s personal de Robert Moreno: or&iacute;gens, gesti&oacute; de vestidors d&rsquo;&egrave;lit, el tsunami medi&agrave;tic i la passi&oacute; innegociable per entrenar &#127897; El Camino de Mario Mario Su&aacute;rez Mar&ccedil; de 2026 6 min de lectura Robert [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[69,83,73],"tags":[],"class_list":["post-11073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacats","category-entrevistes","category-premsa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Robert Moreno a El Camino de Mario: \u00abEl relat 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